Brālis | Līgo 2025
AI-generated midsummer celebration
This project celebrates the Latvian Līgo through a collaboration with Brālis beer brewery.
I used various image generation tools to create visual concepts, Photoshop for image polishing and preparing labels for printing, Runway Gen-4 for animations, and DaVinci Resolve for video editing.
The result is a symbolic video greeting where fire, oak wreaths, and solstice rituals come alive — all generated with the help of AI. The video experience was made accessible to customers via QR codes placed on limited-edition beer bottles.
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Midsummer in Latvia is like a living fairytale — rich with rituals, beliefs, and mystery.
Here, I’ve chosen nine of the most vivid Līgo traditions, each visualized through a unique artwork where ancient customs meet artificial intelligence.
From wreath-weaving to bonfire flames — each image opens a doorway into a different face of the celebration.
Explore them all, and finish with our greeting video, where these traditions come to life in motion.