PERSONAL BLOG

When I first started designing visuals, I thought the job was about making things look beautiful. Later I realised beauty alone doesn’t hold attention. There’s a deeper layer — the way the human brain responds to what it sees. Once I started paying attention to psychological design principles, my work stopped being decoration and started becoming communication. Design is half art, half science. Psychology sits right in the middle, translating between the two. If you understan

My name is Jānis, and I am someone who began his freelance career at the age of 35 when I left Latvia for England in 2019 to discover...